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by emsasi 4486 days ago
I posted this up because my startup is definitely guilty.

1. Startups worry about funding. You should worry about building traction. 2. Startups worry about their ability to scale. You should worry about creating a viable business model, meaningful milestones, and a scalable infrastructure. 3. Startups worry about creating buzz. Startups should worry about creating a growth engine to open the sales funnel, accelerate the pipeline, and build their customer base.

I generally agree with the article's three points.

But to point 1: how can traction help if we can't pay the bills? This is our biggest struggle. We are considering shelving our onboarding efforts to focus on fundraising. Intuitively I know that that's a huge mistake, but fundraising creates this big fear of failure. It seems like a chicken and egg situation.

Advice?