[slaxman]

Very True. There is one point the article missed. Many women now barter sanitary pads instead of paying with money. For example, in some rural areas, women exchange sanitary pads for vegetables from the farmer. IMHO that's amazing and something multinationals cannot do.

Edit: link http://www.thehindubusinessline.com/features/bartering-veget...

[bertil]

Actually, they say so, and mention onion. I think it’s part of the overall decentralised approach that the article mentions, showing brands, but doesn’t entirely cover: price, product bundle, marketing efforts all appear to be locally decided.