Hacker News new | ask | show | jobs
by bigbee 6160 days ago
My experience running such a consulting firm in the (distant) past was that the best way to stay profitable is to focus on WOM. Use any connections you have now to get some gigs, do above and beyond (regardless of what those early clients pay you) to make those customers extremely happy, and new project will keep coming your way. The best thing about those referrals was that they were mostly serious - not just checking us to convince themselves that using some company in India is so much cheaper, and tended to close. Other forms of promotion, PR mostly, resulted in lots of phones and meetings that usually led to nothing and proved to be a huge waste of time. Since in a consulting firm time = money in a the most acute sense, that hurt.

Oh, and regarding your website, you should improve the design. Don't think of it as a way to get new clients, that's unlikely. However, even if someone had heard about you through a referral, they check out your website first. It must look professional (i.e. business-like boring). If it doesn't, you lost them before they even talked to you. So this isn't a matter of getting clients, it's a matter of not losing them.