Yup. Well: it was Nokia, a paper pulp mill named after the nearby river/town, that diverged into tires and then electronics (pivoting appears to be a very Finnish practice). When they focused on cellphones, they sold the tire division as ‘Nokian’ (the genitive of Nokia, as in: ‘of Nokia’) but the main valuable brand is now apparently ‘Hakkapeliitta’ for winter tires. The name ‘Nokia’ however remains associated to a company that made tires in the XXth century, like ‘Ma Bell’ might not exist anymore in the US, but still means something.