[curiousDog]

I'm still surprised Google was in on this considering they are developer friendly and are a "do-no-evil" company to a considerable extent. It was probably pressure from Jobs. Developers hurt by this should squeeze them for every penny possible.

[pron]

Google is no more a "do-no-evil" company than most. They might be slightly above average. Their "employee friendliness", as far as it goes, is blatantly self-serving, designed to create extreme allegiance to the company and possibly long working-hours. This is not in itself "bad", it's just that it isn't altruistic in the slightest, either.

[mratzloff]

What you have described is Google's "brand image". It is carefully cultivated through PR and marketing to result in you having a positive impression of Google. You could uncharitably call it propaganda.

Google is pretty good at promoting this image, but that's all it is.

[tostitos1979]

I am going to respond to this with a quote from the Batman reboot: it is not who you are inside, but it is what you do that defines you.

[discardorama]

It's not "do no evil". It's "don't be evil". http://en.wikipedia.org/wiki/Don%27t_be_evil

Except, today it's more like "Don't be evil*

* except where permitted by law and/or required for profit"