For example: Watson (http://www.karelia.com/watson/), was killed by Apple's Sherlock. Later, SandVox (http://www.karelia.com/sandvox/) was later followed up by Apple's iWeb. The list goes on...
Indie Mac developers have taken to calling this act, "Sherlocking". See a mainstream usage of the term here: http://blogs.zdnet.com/Apple/?p=1137
So, Apple swings both ways. :)