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by PavlovsCat 4489 days ago
There is still a difference between storing the emails unencrypted and using them to profile users for ad targeting.

But anyway, what you are talking about could still be optional: if you wanted to search and be somewhat private you'd have to download the emails with a local client via IMAP - and if you really need search via web interface, you would toggle the option to store the emails unencrypted for that purpose.
1 comments
microtonal 4488 days ago
There is still a difference between storing the emails unencrypted and using them to profile users for ad targeting.

You can disable interest-based ads:

https://www.google.com/settings/u/0/ads

Also, if you have a paid Google Apps account, you can disable ads in Google apps.

Personally, I'd like to see targeted ads more than 'random' ads. Of course, I don't like to be profiled. So, I use Ghostery, an ad blocker, and paid e-mail.

link