[DanBC]

I don't understand it.

Someone has said that they do not view advertising. They have modified their browser to avoid ads.

A marketer choses to ignore that person's choice and choses to use tricky technical means to ignore that person's wishes in order to show an ad.

How is that in any way beneficial to the product being advertised?

I am ad tolerant (don't run ad blockers etc) but behaviour like that fills me with rage. It is exactly the same kind of attitude that said it is fine to spew email to anyone whether they want it or not.

Marketers need a code of conduct to say that this behaviour is unacceptable.

[GhotiFish]

I'm highly intolerant of ads. I have limited focus. Most of all, ads scare me. I'm afraid they may have a potentially compounding effect on the way I think.

but the default position of most people is to disregard someone's position. There is a stunningly vast portion of the population that actively assumes that everyone believes the same as they do, even if they know otherwise.

"I can't focus with the tv on" "Yes you can." turns tv louder

marketers ignoring stated positions for money is a symptom of the greater disease of people ignoring others positions.

[look_lookatme]

You should only visit sites that don't have ads, then.

[GhotiFish]

How pragmatic.

Personally, I don't see a reason why ads HAVE to be manipulative or misleading. What if it was in my own interest to see them?

Consider that I'm blocking them because I perceive them as a threat, and the fact that they can't stop me creates an incentive to reform in a positive way.

There's no reason ads can't be mutually beneficial. A company around town is looking for a programmer? Here's my resume guys! Future shop is having a clearance sale on HDD's? Let me get my coat!

You should install adblock! Increase that incentive! Why suffer ads? join me and push them towards being useful!

[chii]

> How is that in any way beneficial to the product being advertised?

it isn't. But the clients of the advertisers cannot really have a say in this - the measurements of ad effectiveness tend to be done with impressions. They are optimizing for a metric that doesn't completely align with the goals of advertising

[mistercow]

Or as stated in Goodhart's law: When a measure becomes a target, it ceases to be a good measure.

[mason240]

You should modify your browsing habits to only include sites without ads then.

[__david__]

Should the blind modify their browsing habits to only include sites that have built in audio transcriptions?

Or, perchance, is it the right of every website viewer to consume the website in the way they deem most fit?

[mason240]

You're really going to equate your annoyance with ads with being blind?

[__david__]

They're certainly not equivalent in any human sense, but technologically they are quite similar. Good attempt at sidestepping the issue though.

[DanBC]

Personally, I do. When I see a stupid annoying ad I stop using the site and I write to them to politely let them know.

(Exception: imgur is showing some ads that launch the ap store. These ads are really freaking annoying and it feels like a bug.)