[laander]

My quick summary: 1) Bad example of a detail-poor wireframe that actually could have been good with actual content text and more precision. 2) Explanation that wireframe leads the design direction and sets its own limits of creativity. They constrain your execution to well-known paradigms and restricts innovation. 3) A vague point about alternative methods of user interaction that can't be wireframed and one must leave the comfort zone of traditional UX.

Ironically, the whole post seems to be a retrospective reflection on how Intercom.io COULD have developed their own product, but chose not to. https://www.intercom.io/ is a direct example of wireframe-driven design that fits into the same boxes that OP wants to break.