[andrewfarah]

To be clear, we're not collecting credit card data / swipes. Just anonymous movement. There's been some discussion about eventually using in-store payment systems with open API's to marry purchasing behavior to foot traffic >> but this wouldn't be tied to the individual.

The goal is not individual (person) tracking. The goal is identifying and operationalizing trends at an location-specific and network level.

We encourage users worried about privacy to opt out. But realistically, they're not individuals to the system. They're part of a trend.

As long as we get a statistically relevant percentage of movement (15-20%) we believe we can still be useful to the business. Worst case: a lot of people opt out, we drop from our current 60-70% capture to 20-30% capture and we simply extrapolate the remainder.

It's an inexact science but, we believe, very useful.

[Karunamon]

Thank you for the clarification. I think the NSA shenanigans and everything surrounding them have people hypersensitive with regard to any kind of "tracking", no matter how innocuous.

Best of luck!