[tg3]

I'd say yes. If you took the time to independently evaluate every tool that was ever produced, you wouldn't have time for anything else. So instead, people rely on crude, biased, but effective heuristics, the author's past achievements being one of them.

It's the same thing with novel authors - I'm much more likely to purchase a book by Stephen King than an unknown author's debut album if that's all I know about the books.

[oneeyedpigeon]

In my experience, unknown authors do tend to make terrible debut albums :)