[raveli]

Divide and conquer.

By making any success with its Android phones, Microsoft can achieve two goals:

- further fragment the Android platform making it more difficult for users to buy devices and for developers to support the various devices and

- benefit from Android's strong market position instead of only trying to create market for Windows phones in places where it doesn't fit

They've identified the greatest flaw in Android ecosystem and they're exploiting it in an attempt to make their own offering more attractive in the long run.

[fauigerzigerk]

Divide yes, but as for the conquer part we'll have to wait and see.

It seems to me that they might confuse themselves and their own customers more than anyone else with that convoluted strategy.

They identified Android's greatest flaw and swiftly added it to their own ecosystem.