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by voyou 4499 days ago
Odd that Winer doesn't mention Google's actual attempt to do what he suggests here, which was called OpenSocial (and had buy-in from MySpace, back in 2007 when that might have mattered): https://en.wikipedia.org/wiki/OpenSocial

I'm not sure why Google gave up on this approach, but it's not the case that no-one at Google was thinking along these lines.