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by gsz
4499 days ago
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Do people really ask their friends for recommendations for things like insurance? For lawyers, and other local services, I can see perhaps. Product comparison and review sites, or even Amazon seem to me like bigger threats to Google than Facebook. I can also see them trying to do something about that (reviews appearing for some search results), although I don't think they're doing a particularly good job of it. Then again, how do I find those auto insurance comparison sites? Google, of course. |
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You'd be amazed at how many do. For anything, from insurance to computers. The provider of one's car insurance is a regular discussion topic among those of my colleagues who have a driver's license, and I've seen at least two or three people lamenting about how bad the services they got were and switching to another insurance company on a whim, based on nothing other than the success stories of a handful of people.
Product comparison and review sites, or even Amazon, tend to be perceived as very broad and impersonal, while your bros know exactly what's best for you. I mean that's why they're yo' bros.
I have little doubt that this is economically, and to some extent socially self-destructive, but so is a lot of what we see today :-).