[zzleeper]

What is the relation with Luton? Can't see any mention here: http://stephenbax.net/

[jccooper]

University of Bedfordshire is a result of a merger of a Bedfordshire campus of De Montfort University and University of Luton.

http://www.beds.ac.uk/aboutus/history

The linked story is from before the merger (2005), and before the center Bax works at was founded (at a third campus).

I wouldn't say that story has much relevance here. You'd want to look into the credentials of his language center and Bax himself (which look decent to me, though I don't know anything in particular.)