[jblok]

TechCrunch is the kind of site read by indie start up kids and just peddles crap about whichever startup is hot or 'crunching it' that week. Same goes for Mashable. I used to read both for a while before realising it was all mostly hype with no real content or analysis.

Good exposure though, just maybe not to the right audience.

[chaz]

This may be true, but there's still a lot of value to being written up in TC because it can drive other coverage. Other tech news read TC for stories and look into who they cover, so it can provide a multiplicative effect for mentions. Also, it there's a specific site that you want to be covered by, you can go to them with a link of existing coverage. It's still a brand name in tech, though not as unique as it once was.