[scardine]

From the accent I guess Japanese language don't has the L phoneme, so any brand with an L in the name would look foreign.

[thaumasiotes]

Japanese has just the one liquid phoneme; in terms of english they don't distinguish L from R. It's traditionally romanized with an 'r', but it can be pronounced as an L.

All that seems a little beside the point, though; they have their own (terrible) writing system. I'd kind of expect any brand using roman letters to look foreign.