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Your argument is that because I don't realize that some other brand of chocolate is superior to Hershey's chocolate, I'm not a supertaster? Please read the Wikipedia article, or any research on, what a supertaster is. It is not a "person with more distinguished tastes", since these are wholly subjective and cultural constructs. Just as you believe in your own superiority for preferring Swiss chocolate over American chocolate (might you have refined taste in wine as well? [1]), a Chinese citizen no doubt realizes how superior his tastes are to yours for preferring his largely sugar-free chocolate to your (in his eyes) sickeningly sweet, additive-laden, and clearly unrefined dessert of choice. And if your argument is that Hershey must certainly be producing what it produces in order to "take advantage of lax standards", you've much to learn about the nature of big business. Visit Asia some time, and you'll notice quite quickly how American chain Pizza Hut, which has adapted to the tastes of the locals by changing its recipes and producing all manner of pizzas largely unappealing to Americans but very appealing to Asians, is rapidly outcompeting other American chain Papa John's, which has stuck with its original American recipe, remaining tasty to Americans... but not so tasty to most Asians. Branded food businesses win by serving the market, not by cranking out crappy tasting morsels that cost less to produce. Those that go the latter route fail in their respective markets. If Hershey is producing what it's producing to "take advantage of lax standards" and not because it's what the market wants, then the American chocolate industry is wide open for someone more willing to produce in line with what Americans want - and with a market as large as the dessert market in a nation of obese individuals, that'd be a pretty tempting niche to fill (maybe Nestle could do the job?). Yet, unless you can point to tremendously high barriers to entry keeping new entrants from the market, or somehow forcing Americans to buy Hershey instead of some of Dove, Nestle, Ferrero Rocher, etc., your premise seems flawed; the far simpler solution is simply that Hershey is winning the chocolate race in America not because it's skirting the rules, but because it's producing what its (so obviously unrefined) customers all want. [1] http://www.theguardian.com/lifeandstyle/2013/jun/23/wine-tas... |
But before we go off on a tangent about how certain markets encourage production of low quality goods, let's go back to your original claim that somehow qualitatively some people prefer texture over flavor. As I already pointed out, except for the functional difference between supertasters, food preference is purely subjective and not worth arguing about.
What is objective is the amount of cacao and milk fat (amongst other ingredients) used in the manufacture of chocolate candy. If what you desire is something with actual chocolate in it, American manfuactured candy (pick your brand, it doesn't matter), it will, objectively, contain less chocolate on average than most other places in the world.
What Hershey's does to their milk chocolate is called adulteration. It is manipulating the amount of the key ingredient in something to produce it is as cheaply as possible. It's the same thing fast food vendors do to their meat to make it go farther.
It may very well be true that American tastes prefer lower-quality chocolate, but that's a chicken and egg problem that I'm not prepared to debate.
I actually find it ironic that you would suggest that supertasters who prefer taste over texture would prefer American Kit Kat bars, as everything I've been led to believe suggests that those who actually prefer taste would lean towards the chocolate with higher milk fat and cacao and less palm oil and wax. The later would provide a more consistent mouthfeel, but would sacrifice taste (which, in my humble opinion, is exactly what happens with American chocolate).
Of course, because supertaster is not a better/worse proposition, but just a different experience with tastes, perhaps there's something about the bitterness of high percentages of cacao (like coffee, green tea, or grapefruit juice) that is unpalatable to someone with a heightened sense of taste.