[taspeotis]

I don't know why WhatsApp is even mentioned in this blog post. Just find and replace WhatsApp with Facebook Messenger.

For example:

> And the best of all, till now, they serve advertisements based on your past. but with Facebook Messenger data they can use the context and even serve ads anticipating what im going to do next.

[moskie]

Or replace it with Google Chat, for that matter.

This blog post is not insightful. Both Google and Facebook have been doing what he's talking about for a long time. WhatsApp is not really a game-changer in concept. It's a game-changer in terms of user base, if anything.

[sundararajan009]

you dont need a FBaccount for Whatsapp... FB messenger wanted to do this.. but Whatsapp has a much bigger potential to be part of every day conversations. similar to why FB was better than myspace..

[ozh]

But then if you don't need an FB account for Whatsapp, FB is not going to show you any relevant add.

[sundararajan009]

i never said they are saying to serve it in whatsapp. its all about the data and the content.. its not about what they will definitely do. but what they could potentially do.

[taspeotis]

> Whatsapp has a much bigger potential to be part of every day conversations

My girlfriend talks to pretty much everyone except for me through Facebook Messenger.