Here's a quick comparison: https://twitter.com/jure/status/436391177026142208

You still make some good points in your blog post though.

For example:

> And the best of all, till now, they serve advertisements based on your past. but with Facebook Messenger data they can use the context and even serve ads anticipating what im going to do next.

When's the last time you messaged a friend for dinner that night, then checked Facebook, and even read an advertisement?

Tax advertisements are just going to appear for everyone of age, when it's close to file them. The message doesn't bring anything new to the table, since everyone is talking about taxes.

Why is Google scared? You do realize the vast majority of the internet is running Google Analytics, so they know what you search, and what you visit. Did you check that menu for the Indian Bistro on your phone? Google knows, and they'll start showing you other restaurant advertisements. Price a new BMW on your laptop? Hmm, why don't you look at some ads for a similar Audi in that price range? Google has a disgusting amount of data for individuals.

Anyway, I'm getting off topic, Facebook didn't buy WhatsApp for 16B to slightly increase Facebook advertisement targeting. That idea is absurd. They want more control over those 400,000,000 users and they want insurance that WhatsApp doesn't further enter their territory.

And if google are scared of Whatsapp they could easily remove it from the store ...

Time will tell. I think we will see the whole social stuff collapsing soon commercially.