[DougWebb]

"How to incentivize people to become brilliant musicians"

"How to incentivize people to become world-renown artists"

"How to incentivize people to become best-selling authors"

"How to incentivize people to become Nobel laureates"

Yeah, none of those work. Why would program managers expect it to work for software developers?

On the other hand, there's probably a lot of money to be made in writing a series of books with those titles. They'd be utter garbage, but I'd bet they'd sell well.

[marcosdumay]

Very few people manage musicians, artists, authors, and scientits.

Lots and lots of people manage programmers.