[joshuareeves]

I'm the CEO of ZenPayroll and I added a comment to the main thread but wanted to clarify here as well. I chatted with the WSJ reporter about several topics, and she merged some concepts in her write up.

I was born in San Francisco, but grew up in the suburbs. When I was in college, I used to travel through San Francisco to visit my family and I told the reporter it's been amazing to see all of the neighborhood changes over the years. SoMa used to be much emptier, and was not a very residential area. After they built the Giants baseball stadium, there was a big building boom, and Mission Bay is now rapidly developing as well.

Separately, we discussed our housing stipend program. This perk was actually inspired by Facebook, which used to give a housing stipend for employees that lived within one mile of their office in downtown Palo Alto. We would do this program regardless of where our office is located (in SoMa or elsewhere) because we see a big benefit to folks not having to commute.

The reporter at the WSJ merged these two concepts, hence the quote you listed above.