[XorNot]

Others have said it in softer terms, but IMO this is a horrifically bad design.

The fact it's not implemented in a car is why it seems like good design - because sitting focusing on your iPad with no other way more important task to deal with means you can 'figure it out'.

How do I tell a casual driver of my car how to adjust the A/C? Or the radio and GPS? How do I tell - at a glance - which control I need to hit? I can't even hit a control - I have to somehow apply steady constant pressure to the screen to execute a gesture - so that's completely incompatible with anyone who likes their seat a little further back.

The use of any amount of press and hold gestures is completely unacceptable, yet that's the first thing we see on the screen.