| > can you clarify why granularity matters to your target customers over macro considerations like ranking, endowment, quality of dept'l programs? 1) Some people are anxious and want as much info as they could get. Some recognize what a big decision it is and want more information to optimize the decision. Some just want to know what the social life and parties are really like and can't find this information. Some want to know what the economics program is like, and can't find this information. Some are guidance counselors or advisors, and their careers depend on having more information. 2) Having more information will allow me to provide more accurate summaries and highlights. 3) I have stuff like ranking, endowment, department rankings. This actually happens to be another competitive advantage of mine. No one else provides info on endowment, us news ranking, or department rankings. I provide information on all 3 of these things. See http://www.collegeinsideview.com/pitch for more information. > what did you learn from the 3 experiments you ran? I learned that I could advertise this offer on Facebook and get current students to answer questions: $25 to answer 50 questions, or $10 to answer 25 questions. > why 297 schools? why not a few more pilot schools? Because no one goes to a student review websites to do their college research when the site only has a few schools. |
i'd pick one thing and do it really well. figure out what that is, and go after that. e.g., Ranku solves the problem of searching for online degree programs by aggregating the info for you. once you're there, they make it easy to find/compare/apply.
i'd also spend some time with product people having them give you feedback on your prototype.