[vetleen]

There are a lot of great answers here already, however if you just do everything at once, you have no idea what works and not. Therefore, my advice is to take all of the great strategies mentioned here and write them down in “column A” in a Google Docs spreadsheet. Then write todays date in “column B”. Then choose one of the strategies in the list, preferably one you believe in. In the intersection between the date and the strategy write “Procedure: <exactly how you plan to proceed>, Measure: <exactly how you plan to measure the result, i.e. pageviews, signups etc.>, Result: <the results per metric>, Comments: <any comments that you think you’d like to remember when you read this in three months> ”. Then do exactly what you planned to do, measure the results and write them down in the designated field. Next day (or when the first strategy is done) pick a new strategy and repeat the process.

I work with a lot of startups, and one of the things we keep learning is that it is a lot harder to get customers than it is to build something. Therefore try to think of marketing as a puzzle, a challenge to be solved. The key is to keep experimenting, and measure everything until you find something that works, then keep experimenting and measuring.