[amwelles]

I'm actually working for a company now that specializes in online marketing/websites for lawn care and pest control companies. There's a guy in the area that was a programmer for a big corporation (IBM, maybe?) and he saw an opportunity in pest control, so he started his own company and pretty much wiped out all the competition. Then he bought the agency I'm now working for so we could focus on similar lawn/pest companies across the states.

I don't think that's really your plan at all, but it's awesome that you're looking into a market that is full of outdated websites and definitely has room for improvement!