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by cliveowen 4504 days ago
Fi did something way more advanced[1] and even implemented it in HTML/CSS/JS as you can see from the demo. There are a lot of reason to redesign an company website, but there are even more not to. These are ones that come to mind:

-retrocompatibility (the website has to work for the widest possible audience)

-legacy code (you can't waste tens of men-hours for something unproven and of dubious impact on your business. I mean, people have no problem booking flights with the current website)

-implementing in code a photoshop design presents its own challenges and would require a considerable investment of resources. Usually the result would be worse than what planned due to intrinsic limitations of web technologies

-even the smallest change has to be approved by a committee, this is a big corporate entity, not a startup. A radical redesign is likely out of discussion.

[1] http://www.f-i.com/fi/airlines/