[Tyrannosaurs]

Apple's rules aren't arbitrary, they are built around a fairly clear set of aims about which Apple have been fairly public. You may disagree with those aims but that doesn't mean the rules are unreasonable or arbitrary.

I'd also say that as an iOS user and an Apple customer, one of the things I like about the AppStore is that there is a degree of curation, that they do have rules. I don't agree with all of those rules but over time the rules have improved and, on balance, I personally like the end result more than the alternative.

What is more arguable as unreasonable is that the AppStore is the only means of loading Apps to your phone without a developer license but I don't think changing the AppStore is the right solution.

Personally I'd argue that sideloading should be possible (though would need to be enabled somewhere down in the guts of the settings with warnings and all), but I wouldn't change the AppStore which is a service with a specific aim which it meets pretty well.