[LearnAndBurn]

This may be a bit too anecdotal, but I didn't hear about this campaign until a week before it happened. In my opinion, the organizers failed to consider awareness propagation time and as a result TDWFB felt rushed, sloppy, and silly. According to wiki the organizers announced this protest on January 10, 2014 for the day of February 11, 2014. We even saw posts on HN "wishing to add more features" to the Github projects that helped websites easily show their support.

I realize I'm sounding quite negative (sorry), but really this entire campaign should have given itself a bit more runway for prep and awareness. Just my two cents.