[NinjaWarrior]

You imply the web is the blue ocean? :)

I've experienced countless hotlinkings, rippings, clones, insults, DoS attacks and cybersquattings as a former Flash game developer. Luckily, I have not been involved in any trademark issues, but it is happening also on the web, isn't it?

[troymc]

I didn't imply anything about the web.

I was just referencing the ideas in this book (with which I have no affiliation): http://en.wikipedia.org/wiki/Blue_Ocean_Strategy