[incision]

>"You are able to do this because only within the last month you purchased the rights to a game named Candy Crusher (which is nothing like CandySwipe or even Candy Crush Saga)."

How does this work? Can one buy a trademark in order to pre-empt someone else's trademark which pre-empts another of your own?

[mongol]

I guess that buying the intellectual property rights to the game, they can say to the trademark office - look here, proof or presence in the gaming market under this name since 200X, therefore we should have the the trademark and the exclusive right to name things candy.