[jrochkind1]

Yep, I understand why a company would want employees who do all those things. Employees who do all those things is a great signal that you are on the right track, and some of those things in and of themselves will produce benefits for your product, sure.

But you can't get those things just by ordering your employees to do them. Even if you somehow get your employees to pretend to have loyalty and enthusiasm by ordering them to, that is -not- a signal that you're on the right path, and won't produce those benefits.

[nobodysfool]

Yea, I agree with Marcus's message: Dogfood our products! But I don't agree with his methodology for achieving it: chiding workers. What he should have done is require feedback from all workers on why they do or don't use the app (they can use third party anonymous surveys for that).

[bashcoder]

Well said. It's like demanding that someone love you, instead of working to be more loveable.