[mason55]

Ideally people are eating their own dog food because they're excited to do so not because the President is telling them.

Even if you force people to use your product it's not going to have the same effect as organic dog fooding. You won't get the same level of passionate feedback because the employees just don't really care.

The correct solution probably IS to tell people to go elsewhere if they don't care any more (or never cared). I'm sure there are plenty of people who would work at PayPal who would have passion for the product. And I'm not saying that it's a bad thing, everyone needs change. Maybe some fresh blood would be good.