[ig1]

The big problem with recipe startups is that it's incredibly hard to make money.

Most startups either go the route of affiliate sales (incredibly hard; supermarkets make tiny margins as it is) or brand promotion (which is better but you still need a huge audience and dedicated sales team to make it work).

I can't think of any recipe focused startup that's managed to raise money from top-tier VCs (although some have used it as lead gen method for other businesses).

[Cherian]

I work at Cucumbertown: http://www.cucumbertown.com/ and we’ve managed to raise from venture funds. We are not just recipes though. It’s more about the cooks: http://jane.cucumbertown.com/. There are a lot interesting models outside of ad & affiliate sales.