[pjc50]

The guarantee isn't crucial, it doesn't have to be watertight; the fact that it sets up an expectation of privacy and non-sharing changes the social context. Enough to become the sexting app of choice. And that's hugely valuable.

[toomuchtodo]

Because when I'm sexting, what I want is to have to endure someone's horrible ad campaign.

[samstave]

Hey... How you doin....

Drink Pepsi.