|
|
|
|
|
|
by thattallguy
4507 days ago
|
|
|
First, you sound like a real champ, so thanks for making it hard for me to reply and support your point. But I will, Test, Test, Test and don't be a noob is the key to making any paid channel work. The deck is stacked against anyone who doesn't. The problem I see is that Facebook is banking naiveté and unsophisticated users to bolster their short term revenue. Is that right or wrong? Maybe. Will it have long ranging impacts on the platform and the small businesses that could really be benefiting from social channels, probably. Test Test Test and don't be a noob. |
|
|
This, exactly. It's perfectly okay that marketing is hard and return on investment is also difficult. The problem is Facebook actively pursues unsophisticated advertisers while running a platform that's actively harmful to them.
I see it analogous to SEO. Good SEO being hard is fine. There are noob mistakes you can make that will hurt your SERP placing. That's okay, too.
But if AdWords worked such that paying for AdWords actively hurt your SERP positioning, I think people would have the same kind of problem with it that they do with this.