[minimaxir]

"Turning on ads" is not a magic monetization panacea for an established startup because you will lose users in protest. And there are more than enough replacements for Snapchat for those users to go to.

[gagaga]

Which apps are Snapchat replacements? Which ones have an existing userbase?

[Nicholas_C]

Instagram. They have direct picture messaging that's very Snapchat like.

[gagaga]

They only share the same high-level concept. The execution and actual use-case is very different.

[minimaxir]

WhatsApp, Kik, Line, etc.

[nickfrost]

Those are nothing like SnapChat.

[minimaxir]

Maybe not in functionality, but they hit the same demographic.