[kpao]

We learned this last year when we started paying for ads on Facebook. Our app is in a niche market (Flight Simulator for mobile devices), I assumed that very little people would click, but we saw a constant increase of about 1K likes/day. After looking at the analytics, I decided to cut Brazil and India. We had a huge disconnect between our App Store country data and those ads, and we also saw no noticeable change in our sales figures.

The accounts also were random like the one in the OP video, a Indian teenage girl liking a Flight Simulator? Why not... Hundreds? nope...

I feel like I've been cheated by Facebook in a way and would like my money back. They sure can find a way to figure out if those clicks are legitimate. Someone has 3K likes of random interests? That's a red flag to me.

[dclara]

Soon more businesses will find that the Likes does not help their online marketing at all. This is a major SEO problem that most of the businesses are hunting for. Can we find some other ways to resolved it? http://bit.ly/LRSdkJ

[igravious]

Why should I click some random URL shortened link no matter how enticing you think the lead in is?

[dclara]

Good point. I thought the question leading the link means there is some possible solution for it. Another reason is that I don't want to have a long URL to block people from reading. This last one is for tracking on bitly.

I'll put the complete url in the future posts. Here it is: http://bingobo.info/blog/bingobo/how-bingobo-can-help-busine...

[KaoruAoiShiho]

It shouldn't matter if ads are priced on the basis of ROI instead of per-user (which it is). The ads are only as cheap as they are because they're being farmed, if they weren't they would be much more expensive.

[lstamour]

But at least that would be some honest math up-front. And perhaps fewer ads.

I mean, how it stands now you've compounded the problem given the fake engagement and following you've built and how that changes which posts get promoted.