[tankm0de]

this is spot on. The only thing I would add is to point out how meticulously little has changed in the Apple OSX over the years. It's mostly carefully vetted polish & performance improvements. Microsoft tries to reinvent the wheel with every other release when what people really want is something stable, fast, simple & familiar, with tasteful updates so that nothing feels stale. The last few OSX releases, WinXP and 7 were in the sweet spot.

When Apple added touch-sized icons to the Application menu in dock and eventually Launchpad, Microsoft and Canonical saw it and just completely jumped the shark on device/OS convergence. Meanwhile, Apple has tip-toed with the changes, to the point that they're not really moving forward with touch UI on OSX because it seems the value-add is not really clear for the end-user.