[hobbes]

Having a choice doesn't mean you need to make a choice. There's a thing called default settings that apply to those who want to be told what to do.

[banachtarski]

http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...

[hobbes]

It appears that that article applies to situations where you need to make a choice.

When you accept the UI defaults, someone has chosen your meal or movie for you - no choice needs to be made.