You could also argue that this project helps society move in a way you prefer. Once you get to "mutual crush" and ideally start dating, my assumption would be that those dates would be in "real life".
most people will still hide behind their screens and not do anything about their crush. I actually had a concept that might solve this problem - in order to 'unlock' more options, you have to go on a date first and exchange passkeys with the other dater.