[xandyrox]

Wouldn't you rather go to wendys.menu then their website and search for it? Or your local pizzastore.menu?

Or instead of searching for pages - samsung.support?

Also people remember things like searchenigne.travel better than some jumbled made up word. Once one brand shows it is easy to market I think we will see adoption.

[a3n]

No, I just want to go to http://wendys, or since we have the DNS that we have, then http://wendys.com. I don't even like guessing which of com, net or org something might be today. At most I'd prefer just .com and .gov (under which .mil would be absorbed).

I'm on the fence about country TLDs. If we're going to have them then I think all URLs without them should break, which would be virtually all US URLs, forcing us to use them too.

It's up to a site owner how to present and organize information.

I don't want to have to guess among an ever expanding list of tlds, and whether a site used .menu or presented their menu in some other way.

EDIT: And as a site owner I don't want to have to buy .menu etc. just to present information that I can currently present for free.

But that's me, that's my opinion, I'm very comfortable being in the minority, and I'll get along just fine living under our new TLD overlords, even if I don't welcome them.

[ereckers]

I would rather go to menu.wendys and menu.pizzastore.

This also saves Wendy's and Pizza store from having to pay for another TLD.

[xandyrox]

I agree, I think everything will depend on how companies embrace the new TLDS.