[NigelTufnel]

He seems to be a normal guy, not a PR genius. But, yeah, "The game with 50,000,000 downloads will be taken off the app stores in the next 22 hours" is brilliant.

[1qaz2wsx3edc]

It's the whole "next 22 hours" that's the kicker, he's explicitly warning his market that it will be an exclusive item.