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by hawkharris
4508 days ago
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LinkedIn's biggest problem can be traced to a single line of code: the placeholder that reads, "I would like to add you to my professional network." The joy and excitement of real-life networking stems from meeting someone, recognizing that you share an interest or skillset, and connecting on the basis of that skill or interest. For example, if I discuss JavaScript w/ a developer at a networking event, I keep him or her in mind for my next JS project. With in-person networking, I know not only who is in my network, but how and why they might want to collaborate. By allowing for a meaningless, generic prompt, LinkedIn strips the excitement out of networking. It makes the game about quantity more than quality. Users end up with broader networks, but they fail to understand the meaning or potential of those connections. |
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