[hkmurakami]

I have a similar issue with reading and writing (instead of doing more pertinent things). My current self assessment is that I'm adept at these things and they give me quick psychological rewards for delivering some kind of result/output. The tasks that are really important, require learning, or have a lot of ambiguity have long, big reward cycles, which I think make us averse to them by nature.

[jenniferDewalt]

I think it's the immediate reward aspect of coding that draws me in. The more important tasks don't necessarily give a tangible result right away. With code, I can fix a bug and have something to point to and say 'success!'.