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by inovica 6168 days ago
Apple has always had the philosophy of selling at higher prices than others based on the 'quality' of their products - I'm not judging on this, just saying - it also gives them better margins. I remember there was a quote from Steve Jobs saying that they had a market share akin to BMPW (I might have that wrong) and that there was nothing wrong with being the BMW of the computer world.