[nicholassmith]

I'd heard about the battery life, which is a shame as I thought the HTC One could be the one (no pun indeed) to get me to think about switching to Android for a while.

I do see your point about bringing people from Samsung to Apple, but I'm not sure there's enough that would be tempted that it'd make it worthwhile for Apple to actively pursue and put money into it.

Apple do want people actively in their ecosystem, but they could spread that to Android whenever they want anyway with some development time, as it is it keeps everything nicely uniform for users of iOS/OS X.