[rufusjones]

Absolutely right-- always leave pricing off your home page. Also omit a product description and features list. And for god's sake, don't include a link to a live demo.

In order to build synergistic relationships with a customer where you enhance strategic value, it's essential to make a connection on a fundamental emotional nature-- not the kind of transactional decision based on an assessment of costs and benefits.

The first is lasting. The second is temporary. The difference is transformative.

[gk1]

Again, one solution doesn't work for everyone.

For example, in one case I found that removing a demo link from the homepage led to 2.5x more visits to the sign-up page, and those were 10x more likely to sign up.

Stop following your intuition and start testing instead.

[shoo]

rufusjones cannot possibly have typed that with a straight face

[rufusjones]

I worked as a management consultant for four years-- I can say or type anything with a straight face. Give me a decent bill rate and enough hours and I'll explain why SF startups should have outing where they kill homeless people with flamethrowers (builds team closeness if you all know the other guy can drop dime on you).

I did crack up when I saw someone agree with me.

The sad part is that I can point you to sites that don't tell you what they do or how much they cost-- they post a YouTube video and a signup for a free trial that requries a credit card.

[saynuk]

How do I "like" the first paragraph of this one?