[ggreenbe]

From my understanding... > Prospect - A potential customer. Someone who may be interested in your service. > Product - The service you are pitching to said prospect.

Pretty sure I understood what he is getting at but I'm not sure this advice will work or is recommended for all industries.

[rhizome]

..but it's written by a VC, no?

[ugwigr]

it's written by entrepreneurs that the VC backed not VCs themselves. cross-branding