[joelandren]

Traditional media lists (the ones agencies pay thousands of dollars a month for) only have basic categories like mobile, cloud and games. By scouring reporter archives we can identify reporters who are writing about sharing economy, wearables, quantified self and things like that. The big mistake most startups make is approaching a reporter who JUST wrote about something very similar to your startup. This is the wrong approach because they are unlikely to write about something so similar again soon. By tracking reporter archives, we identify trends and put you in front of the right people at the right time.

[acoyfellow]

Very cool. Thank you for the explanation :) Good luck with everything

[joelandren]

Thanks!